Simple. True. Verra.
At some point, many of us wake up and realize the life we've built no longer feels like the one we want to live. Priorities shift. Energy changes. The old definitions of success don't fit anymore. Yet the tools we're given- generic productivity hacks, one-size fits all advice, quick fix solutions- rarely meet us where we are.
We believe in clarity before action, values before goals, and reinvention at ANY age. Our mission is to give people over 40- professionals, creators, and everyday doers- the frameworks, tools, and courage to design a life that feels aligned and achievable.
Every book, toolkit, and resource we create is built around one simple promise...Simple. True. Verra. It's not about chasing more; it's about reclaiming what matters most and moving forward with confidence.
Ava Whitmore is the creative voice behind Verra Life- a brand built on the belief that reinvention is possible at any age. Drawing from decades of experience in business, entrepreneurship, and personal growth, Ava translates real world lessons into clear, actionable guidance for readers navigating life.
Through her e-books and toolkits, Ava empowers readers to reclaim their time, redesign their habits and reimagine what success looks like on their own terms. Her work spans a wide range of topics- from productivity after 40, to starting a business, to managing your own home renovation, to navigating the future of AI. Her writing blends strategy with heart- grounded in values, guided by clarity, and always with an eye toward practicality.
When she isn't writing, Ava is building new ventures, exploring fresh ideas, and curating tools that make change feel less overwhelming and more achievable.
Simple. True. Verra.
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